Startup Strategies Successful Founders in NYC Use and Love

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Every entrepreneur has tried to come up with the answer to this question: What is the most innovative method or strategy that can help you achieve maximum success? There is no strategy which can guarantee you anything. If you want to strike out on your own, the most essential step is to make something that people will want to buy. Even if you think you have a great idea that can launch in no time and get you the success you are craving for, you need to be cautious. There are a lot of startup strategies that you can follow, but you need to find the ones which can help you kick off your business. In this article, you will read about some startup strategies successful founders in NYC use and love.

Write a business plan

When you are starting a business, analysis is crucial. Writing and putting together a business plan requires you to analyze your business idea thoroughly to every little detail. You can then structure it and divide to different aspects like marketing, finance, and operations. If you want to find investors, you need a formal written business plan to present it. Even if investors are not one of the options, you need to assemble a business plan as that is one of the most important startup strategies. A clear vision that you have written down will actually guide your business and get it to succeed. On the other hand, if you choose to go with the flow, you could lose yourself and most importantly, your business.

Reasons why some startups fail are numerous. Most often, they include running out of money and pricing issues. Moreover, it is not uncommon for people in the team to have different attitudes and thus feel uncomfortable working together. Finally, poor quality of either the products or marketing strategies can cause startups to fail as well.

Getting to know the market is one of the startup strategies

In order to sell your product, you need to learn everything there is to know about the market and actually customers themselves. You can conduct an analysis of the market by following some steps.

Don’t be afraid to ask

You can see that some markets are in desperate need for your product, but don’t assume that you are the right fit for them. Customers you want to attract are the ones you need to ask how to design your brand or product, what variation of the product they would like to see, and so on. Market research is the next step after making a business plan. Start by conducting live conversations with customers. You will get most honest answers, rather than sending out a thousand of surveys which won’t really give you that much usable data.

Listen to the customers

One of the crucial startup strategies is to listen to what customers have to say. You will start to notice some patterns, same words, stories, and reactions. Make sure to see changes in mood when they talk about something you would like to incorporate into your product. Suggestions are best when they come from the end user. They know their needs, and even though they have some odd ideas, try to consider them. Those may actually be your secret weapon that will make customers buy your product.

Spot the patterns

When interacting with customers, try to combine their responses and identify common patterns. Pay attention to the features they suggest that you haven’t thought of yet.

Person holding innovation plan board because it is important for startup strategies
Spot the patterns and see what will attract customers to buy your product.

Test your product

When you’ve collected all the data from customers and implemented the ideas on your product, your next step is to test it. Don’t expect to succeed immediately. You need to have the patience to try a couple of times and even fail. This way, you will learn a lot more about the market and how you can grow your business. Example of persistent founders is Joe Gebbia and Brian Chesky, who founded Airbnb, which succeeded after multiple trials and misses. After that, they hit the streets in NYC and actually started listening to customers and their needs.

Set measurable goals

You need to set goals for your business by which you can then measure your progress. You can’t make adjustments if you don’t know what your goals are. The best way to do that is to write down at least three goals you want your business to accomplish and also set a reasonable deadline for each one of them. This way, you will have the timeline which you can use to track your progress.

A man in a grey shirt using cardboard VR glasses
Visualize your goal.

Grow your business by using successful startup strategies

Another successful strategy is focused on growth. Focusing on growth and not on profit is what made some of the companies become leaders in their field. Expanding also means moving your business to a different town or state. When it comes to that, you want to let professionals handle packing for you. Of course, since you do not really have a big profit, you want to find a reliable mover who has reasonable prices.

A person holding hundred-dollar banknotes
Focus on growth not on the profit.

Which startup strategies would you follow?

It is important to keep in mind that these startup strategies are only guidelines that can help you build a successful business. You are the one who has all the answers because it is up to you to understand the most essential values of your business and to figure out the right strategy to bring those values to the surface. Our advice is to incorporate pieces of strategies you find most suitable and tailor them according to your business. Don’t limit yourself to use only one, but try to mix it up a bit and make your own strategy. The market is continually changing, and you need to be a part of that change. The world develops, and successful entrepreneurs need to learn how to adapt and evolve, considering the changes they are faced with. I encourage you to experiment in developing new startup strategies that will help the growth of your business.

Written by Lisa Roberts