As more and more consumers look to brands that they can connect to on a personal level on social media, it only makes sense to hire for someone who can make that happen, and who can help grow your business in the world of digital. When it comes to hiring for a social media manager to look after your online community, it is important to look at the range of skills each candidate has to better determine whether they will be a good fit for the role. There’s no one secret recipe to being a top social media manager, but there is a number of essential skills that every social media manager should have. Here are just a few to look for.
It really goes without saying, but any social media manager should, in theory, be somewhat creative in nature. A huge part of social media involves coming up with new, exciting and engaging content that resonates with your target audience. This not only includes writing in the tone of your brand, but it also involves a keen eye for visuals, whether it be photography, video or otherwise. Without creativity, social media campaigns can easily come off as too businessy, robotic, and can ultimately fall flat. A sense of humour also comes hand in hand.
- Organisational skills
Any good social media manager should have already honed their organisational skills prior to landing their role within your business. The likelihood is that they will be managing a number of different platforms at any one time, such as Twitter, Facebook, Instagram and LinkedIn. On the surface, this can sound like a lot of work that can take up a great deal of time. However, any good social media manager will be familiar with scheduling tools that will help them to efficiently plan out and share content across a range of platforms in a fraction of the time that it would take to do it manually. As well, a good social media manager should be task and goal-orientated, and have the drive to accomplish all of the items on their to-do list.
- Easily adaptive
The digital world is constantly evolving. With each passing day, social media algorithms change, which oftentimes can have a huge effect on your entire social media strategy. As such, being easily adaptive to change is a massively important trait for any good social media manager. They should already know the importance of keeping on top of social media trends and reading up on the latest updates and features available. Someone who remains in their comfort zone, without the willingness to try new things, poses a risk to your social media performacne.
As previously mentioned, it is hugely important for social media managers to be creative in nature, and a big part of this is having a good writing skill. Copywriting plays a huge role in any social media position, as it is the very basis of getting your brand’s message across, whether that be with full-length blog articles or short-form copy in Tweets or Instagram captions. Any good social media manager should be able to craft copy that can grab your target audience’s attention, and hold it, in the hopes of building long-lasting connections.
- Customer care
One important factor that is often overlooked is the importance of your social media manager having a good level of customer care. Social media platforms are the public face of your brand, and so poor responses to your customers are visible in the public domain and do not reflect well on your business as a whole. The ability to provide empathetic care in a short, digital format goes a long way in how the public perceives your brand. The failure to do this can have a huge detrimental effect to your business, and has even ruined brand reputations.
Having all of the above skills as a social media manager is all well and good, but without an analytical eye, all of them are fruitless. A good social media manager should be able to put all of the above skills into practise, however, having an analytical drive is what will set them apart from the rest and is the key to really helping your brand grow in the digital world. They should be able to report back on a monthly basis to ensure your brand’s growth is on the right track, and if it is not, they should be able to put goals in place to improve this growth.
Written by Katy Mairs, blog editor at IrishParcels.ie.